PERSONAL BRAND AND IDENTITY
Creating a brand and identity for myself came with lots of reflection and experiences.
Starting with my logo, I wanted something clean, modern, and timeless. I always wanted my logo to incorporate the letter C and a pencil to somehow reflect myself as a creator. I narrowed down 10 ideas and eventually finalized this design along with a business card concept.
I used the navy blue and gold throughout my portfolio and social platforms to keep my self branding consistent and to achieve a look that is simple but stands out at the same time.